LV BET x Kizo — advertising photography

Advertising session with Kizo, commissioned by Digital Craft sp. z o.o. for LV BET's nationwide campaign. I handled photography and lighting on set. Studio shots went to billboards across Poland, social media, the LV BET website, app and other digital formats.

Outdoor campaigns leave no room for accident. A billboard is seen fast — from a car, pavement, bus stop, often in motion. The image must read instantly — no explanation, no clutter, no visual noise.

For Digital Craft the goal was strong, ad-ready images that work across formats: large OOH, social, website and app.

Kizo was the campaign face — distinctive, recognisable beyond music into wider pop culture. The photos had to combine his energy with the prepared communication language.

On set I handled photography and lighting. In this type of job, light isn't just technical — it builds character, orders the frame, strengthens the subject and affects how the final image performs on different media.

We worked in studio with full control over light and detail. The aim wasn't a photo that only works as a standalone image — the material had to serve the campaign: strong, clear, ready for the agency's creative team to adapt.

Frames had to leave room for typography, headlines, logo and layout while keeping portrait power. Balance between photography and communication design — the image works alone and with the full ad creation.

Session images were used by Digital Craft in LV BET's nationwide campaign. Final creatives appeared on dozens of billboards across Poland and in the brand's online channels: social, website, app and other digital materials.

This project shows the full path of advertising photography: concept, shot plan, light, work with the campaign hero, then selection, post, layout design and format adaptation. Finally the image lives in the city, on screens and in daily contact with the brand.

Good advertising photography must survive that journey without losing force — up close and from far, on billboard, phone screen, website and vertical and horizontal campaign formats.

Commissioned by Digital Craft sp. z o.o. — agency responsible for LV BET collaboration and the Kizo campaign.

My side: photography and lighting on set. Campaign concept, creative, graphic design, adaptations and end-client communication stayed with the agency and production teams.

In jobs like this, smooth collaboration between photographer, agency, production, campaign hero and post teams is key. Photography is one part of a larger process — often its most visible part.

Final frames were widely used in outdoor, digital and LV BET owned channels. The project shows photography prepared not as a single image but as flexible material for a full advertising campaign.